This semester I was lucky enough to sign up for a class called Topics in Public Relations. This class has given me the knowledge and confidence to understand and strive in many areas of Public Relations. Throughout this semester we have spent much of our time learning very new concepts for me as a PR major. However, Their are two topics that have stood out as two of the most important aspects to Social Media and Public Relations. These two topics are; online reputation and social media audits. Throughout the class we have learned how important these two aspects of PR truly are.
Online Reputation is hands down one of the most important aspects in Public Relations. The ability to project yourself in the public how you want you and your company to be soon is so crucial in the world we live in today. Although our world has spun into an online and social media world we are finding that there are many downfalls in creating a world and a brand all online. It is important in this day and age that we focus on who we are both in life and online. A company's reputation is everything. once discovering the importance of a good online reputation it is also important to learn how to properly manage online reputation. It is crucial fin PR to maintain a spotless and positive reputation. With the importance and need for online reputation there are many ways to learn tips on just how to create a positive online reputation. I find this topic very important, for not only my future in PR but even displaying my personal online reputation. A good online reputation is important for everyone from companies, businesses, and personal online platforms.
The second is social media audits. Throughout this course I was given an amazing opportunity to have the ability to create social media audits for The Kennesaw State University Admissions. After completing the social media audit for KSU Admissions I was able to see just how important it is to audit your social media platforms. It is important to realize that running social media platforms is a full time job. It is important for all businesses and companies to maintain a presence online. In order to control and determine the success of a social media platform it is important to complete a social media audit. There are many forms of audits all important as the next. For a quick audit there are even sites for a successful 15 Minute Audit. I believe that Social Media Audits are important in every aspect of PR. It is not okay to just move through the motions, success must be judged, and this can be measured through a social media audit. I also find social media audits important for me, because it showed me that a social media audit proves that Social media accounts and Public Relations is not an easy job, but it is hard work. Work that many times is 24/7.
So what does this mean for the future of Social Media? Experts have stated that social media will continue to grow daily. They also predict that social media will create a bigger influence in consumer purchasing and online shopping. The expansion of Media ads and paid advertisement will begin to flood or social media platforms. I believe as the future unfolds companies will learn that the use of social media for advertisement is not only the most cost efficient, but the most successful way to reach consumers. So this means that consumers have the power. If social media takes a turn to focus on consumers and advertisement then these public hold all the power.
This will lead to business and companies having to fight for spots of advertisement on social media platforms. For example, the future will create a financial battle for advertisement space. I believe this will lead to a greater increase in auto-playing video ads. We have already started to see a few of these on social media platforms such as Spotify and Pandora. Companies will learn that advertisement will need to be short and hold the greatest influence to consumers in the shortest amount of time. Social media advertisements like these will lead the public to move to find the next biggest, greatest, and non-polluted social media platform.
As far as future applications are concerned, I believe that messaging applications will be the new future. Looking at the success of applications such as Snapchat and WhatsApp, I started searching for the newest and future application for messaging Apps. I found an application known as WeChat. This application is one of the most advanced messaging apps to date. WeChat not only offers the ability for parties to communicate on a personal level, but it gives the option to connect with a third party. These applications are integrating other services to influence the future of their applications. For WeChat they are beginning to look and location based services, such as ordering taxis, downloading interactive maps, purchasing tickets, and much more.
These future predictions and trends are important to Public Relations, because it is our duty and responsibility to expand and bend with the times and trends. Public Relations is designed to create communication between publics. For PR it is important to be malleable and allow the trends to create new goals, and needs for PR Professionals. The PR field will never be the same as we know it. We must learn to move with changes. Our field is not designed to be stationary and unmovable. That the beauty behind having the ability to grow and expand our goals.
Wednesday, December 10, 2014
Sunday, September 28, 2014
Friday, April 25, 2014
Atlanta Braves Moving to Cobb County: Opportunities Arise for Kennesaw State Students.
Atlanta Braves Moving to Cobb County: Opportunities Arise for Kennesaw State Students.
The Atlanta Braves
lease at Turner Field expires in 2016. Soon they will call Cobb County their
new home, Just minutes from Kennesaw State University, the new stadium can
offer students many new opportunities. The Braves organization can allow
students to better themselves, others, and the community, along with offer up
job opportunities with a soon to be shorter commute to the stadium.
The Atlanta Braves New Home Impacts Kennesaw State Students
The Atlanta Braves New Home Impacts Kennesaw State Students
By Katie Hewitt
KENNESAW, Ga – Kennesaw State University is the home of nearly
26,000 students and in 2016 Kennesaw State will have a new neighbor to the
community, The Atlanta Braves. Just miles from the Kennesaw State University
campus, the future home for the Major League Baseball team is set to open. With
the growing enrollment numbers at KSU, students should take full advantage of
the opportunities the new Braves stadium will offer.
For Kennesaw students, the Atlanta Braves organization offers many
employment opportunities for students both part and full time. The new home
will not only allow the opportunity for students to find positions of
employment with the organization, but give students the opportunity to reach out
in the community as well.
The Atlanta Braves organization is more than just a baseball team;
they are committed to making a difference on and off the field. The Atlanta
Braves strive to make a difference in the community and to the fans that have
always supported them.
A Job with the Braves
Once opened, the new stadium will
need employment in all areas of the Braves organization. The Atlanta Braves
have given many current students and alumnae employment opportunities. Justice
Hogan is a KSU alumnae and current Braves employee. Justice has been working
with the Braves organization since 2009. He has had many job titles through the Braves
and has loved them all.
“Working for the Braves while still
in college would be a great opportunity for any Kennesaw student. I have met
some amazing people through the Braves all while working to reach my career
goals,” Hogan says.
The new stadium being closer to Kennesaw State will allow many students
the opportunity to apply with the Braves due to the ability to commute. The
Braves are always posting job opportunities through their web page, students
interested should be sure to check the Braves Job Opportunities on their
official site.
Atlanta Braves: Allowing Students to Give Back
The new home will not only allow the opportunity for students to
find positions of employment with the organization, but give students the opportunity
to reach out in the community as well. The Braves organization is fully
invested in community outreach, and with the new stadium just minutes from the
campus students can find it easier to become involved and give back through one
of their many programs.
 |
| Carlos Sanchez - KSU Alumnae - Photo Courtesy of Carlos Sanchez |
Carlos Sanchez, a KSU alumnae and former Atlanta Braves employee,
says The Atlanta Braves organization allowed me not only employment, but opportunities
to strive and grow during my time in school.
“I worked for The Atlanta Braves during the last three years of my
time at Kennesaw State. During these years the Atlanta Braves showed me not
only a home, but allowed me to make a difference in my community and to others.”
During his employment with the Atlanta Braves Carlos Sanchez was
able to be a part of many of the community outreach programs. Being Bi-lingual,
speaking both English and Spanish, Sanchez was able to help families and
children from all backgrounds.
The Atlanta Braves Foundation has provided support to other
organizations within the metro Atlanta area since its establishment in 1992.
Working to better the community and support the youth this foundation could not
be possible without the generosity of its volunteers. Having the stadium just
miles from Kennesaw State gives students the chance to become involved in
programs like these.
What Can You Do?
The Atlanta Braves are always
looking for volunteers.
Students interested in volunteer opportunities
check out the Atlanta Braves in the Community webpage on their official page.
Atlanta Sports teams offer Kennesaw State University Students Internship Opportunities.
KENNESAW, Ga. – Kennesaw
State University is located just minutes away from some Atlanta’s professional
sports teams. The Atlanta Hawks, Atlanta Braves, Atlanta Beat and Atlanta
Falcons are four of Georgia’s most elite sports teams. They are not only the
pride of the city, but of the entire state.
Kennesaw State Students are
given the opportunity to fill many open internship positions offered through
these powerhouse sports teams. These internship opportunities are given to
students that meet the requirements and are chosen by the organization.
Kennesaw State University equips its students with the ability to thrive in
these positions.
Carlos Sanchez, a former Braves employee and Kennesaw State Alumnae says, “My career would never be what it is today if
it was not for the internship with the Atlanta Braves that Kennesaw State University
offered to its students through my major. For many students,
applying for jobs can be very difficult, but having internships under your belt
helps you become more prepared in the real world.”
Kennesaw State University is
not only offering these internships to their students, but they are allowing
students to work in an internship for course hours. Internships with these
elite Atlanta teams are allowing students to earn course hours and gain knowledge
of the workforce all while getting to support their favorite sports teams.
Friday, January 17, 2014
Subscribe to:
Posts (Atom)